Consumer >> CEO Interviews >> June 8, 1998

Barry Shapiro – Just Toys Inc (just)

BARRY SHAPIRO has been President, Chief Executive Officer and Director of Just Toys, Inc. since July, 1997. He had previously been appointed President, Chief Operating Officer and Director of the Company in March, 1995. After joining Just Toys in December 1993 as Managing Director of the Company's Hong Kong subsidiaries, he was subsequently promoted to Executive Vice President in November 1994 and appointed as Director in April 1995. A veteran of over 30 years in the toy business, he started his career as an Assistant Buyer at J.C. Penney, served for almost 10 years as Director of Planning and International Operations at Gabriel Industries, followed by top management posts at Leisure Dynamics, Inc. (Lakeside Games Division and Toy Game Hobby Group), Wham-O, and Imagineering, Inc. Active in the industry, he was elected to the Toy Manufacturers of America (TMA) Board of Directors in May, 1997, and named to the Executive Committee of the TMA Board last October. He is a graduate of Rutgers University and also served as a First Lieutenant in the U.S. Army. He lives with his wife, Karen in West Harrison, N.Y. Profile
TWST: Give us a brief summarya bit of an historical background sketch on

the company, and then bring us up-to-date, over the next two to three

years, what are the key challenges and the key