Technology >> CEO Interviews >> January 15, 2001

Anne-sophie Pastel – Aufeminin.com Sa (7678.pa)

ANNE-SOPHIE PASTEL is the Chief Executive Officer of Aufeminin.com. Ms Pastel graduated from l'cole Polytechnique and holds a European MBA. I was in charge of direct marketing B2B in the cosmetic division of Crown Cork & Seal and launched a US product line in Europe with key accounts like l'Oral, Christian Dior, Chanel. I gave birth to a little girl in 1999 and while I was researching information on maternity, I realised that there were no sites for women in France and that there was clearly a great opportunity. So I decided to work on developing the site with Marc-Antoine Dubanton, my husband. We developed the first edition which was launched in September 1999. Profile
TWST: Could we start please with a quick corporate profile, an

introduction to Aufeminin?

Ms. Pastel: Aufeminin is the leading portal for women in Europe. It was

launched in September 1999 in