Steve Haley

STEVE HALEY is Chairman of the Board of Directors and Chief Executive Officer of
Celsius Holdings, Inc. Prior to founding Celsius, from 2004 to 2006, Mr. Haley
invested in multiple companies, including the beverage industry. From 1999 to
2001, he held positions as COO and Chief Business Strategist for MAPICS, a
publicly held, international software company with 500 plus employees and $145
million in revenue. From 1997 to 1999, he was CEO of Pivotpoint, a Boston-based
innovative ERP firm, backed by a venture team including Goldman, TA Associates,
and Greyloc to transform a difficult turnaround situation into a profitable
sale. He is a frequent speaker at national and international events on
innovation and strategy. He was honored in Fortune magazine’s “Men of the
Century Edition” in 2000 and featured on the cover of the international magazine
Beverage Innovation in 2006. He holds a BSBA in Marketing from the University of
Florida.