Raymond Zimmerman

RAYMOND ZIMMERMAN founded 99 Cent Stuff in 1999 and is the Chairman of
the Board and Chief Executive Officer. Mr. Zimmerman was a founder and
the Chairman and Chief Executive Officer of Service Merchandise Company
Inc., a national retail chain with sales in excess of $4 billion from
1981 to 1997 and was Chairman of the Board from 1997 to 1999 and was the
non-executive Chairman from 1999 to 2000. Mr. Zimmerman has also been a
director of The Limited, Inc., since 1984.