Paulo Goelzer

PAULO GOELZER is President of the IGA Institute, an educational
foundation providing training in 40 countries in five languages.
He joined IGA in 1996, with his attention focused on
international growth and the development of marketing programs.
Mr. Goelzer began his career in the food industry very early,
working in a family food business. Other related positions
include senior consultant for Strategy and Food Package Goods
Industry Practice for a German/Brazilian consulting company,
researcher and consultant for the Brazilian Wholesaler
Association (ABAD), and Marketing Director for a grocery
wholesale company. Mr. Goelzer was formerly the International
Editor for the Brazilian trade journal, Distribui’o,
contributing numerous articles on marketing and logistics, and is
co-author of the textbook Distribui’o de Classe Mundial. Prior
to his work as an editor, Mr. Goelzer was an Assistant Professor
of Business Strategy and Marketing for one of Brazil’s most
renowned universities, Pontifical University Catholic. During his
time at the university, Mr. Goelzer received the ‘Honored
Professor’ Award twice, in 1989 and 1990. He has earned two
Master’s degrees, an MS in Marketing and an MA in Economics, as
well as a BS in Business. He is currently a PhD candidate at
Benedictine University in Lisle, Illinois. Among other
organizations, Mr. Goelzer is a member of the Coca Cola Research
Council Latin America and of the Marketing Committee of CIES in
France.