Mary Frances Feider

MARY FRANCES FEIDER, Founder and Chief Executive Officer of FiatLux Imaging,
Inc., has over 15 years of product management and business development
experience for corporate powerhouses such as AT&T Wireless and Microsoft
Corporation that allow her to reside comfortably in a world where business and
innovation come together. Prior to starting her own firm, Feider-Blazer
Consulting, Ms. Feider was the consumer business lead for AWE Direct, the online
division of AT&T Wireless. She led the operations of the online sales and
advertising efforts strategically and creatively. Her work included rigorous
testing of ads and landing pages that resulted in a 200% increase in online
sales in less than a year. Before joining AT&T Wireless, Ms. Feider enjoyed
eight and a half years at Microsoft where she was chosen for executive
development training. Her roles ranged from creative lead of kids software,
manager for training and certification, to creative lead for MSN. She program
managed software products for the consumer division, bringing them to market on
time and under budget. She is not new to startups. She jumped into interactive
media in the early 1990s, working as a producer of CD-ROMs at the startup
Seventh Level, known for Howie Mandel’s Tuneland and Monty Python’s Complete
Waste of Time, before being recruited by Microsoft and moving to Seattle. She
holds a BA degree from Saint Mary’s College, Notre Dame, Indiana, and completed
her MFA studies at Columbia College, Chicago.