ELISABETH DEMARSE joined Bankrate, Inc., as President and Chief
Executive Officer in May 2000. Ms. DeMarse has extensive experience with
building and running both financial services and Internet businesses.
She joined Bankrate, Inc., from Hoover’s, Inc., which owns and operates
Hoover’s Online, where she most recently served as Executive Vice
President of International Operations. Previously, as a member of the
executive management team at Bloomberg LP, she helped grow the company’s
revenue to $1.5 billion from $50 million. During her 10 years at
Bloomberg, Ms. DeMarse led the startup of eight businesses and founded
Bloomberg’s e-commerce and i-commerce divisions. She orchestrated more
than 20 major deals and new business ventures, and redefined Bloomberg’s
brand to extend beyond professional financial services to a broader
range of personal service offerings. Prior to Bloomberg, she served for
four years in Citibank’s Information Business. Ms. DeMarse earned her AB
cum laude from Wellesley College and an MBA from Harvard University.
