David F. Dyer

DAVID F. DYER is President and Chief Executive Officer of Lands’ End,
Inc., headquartered in Dodgeville, Wisconsin, and is a member of the
company’s Board of Directors. Additionally, he serves as a Director for
ADVO, Inc., the nation’s largest targeted direct mail marketing company.
Mr. Dyer holds a Bachelor of Engineering degree in Computer Science from
Vanderbilt University. Mr. Dyer returned to Lands’ End in October 1998.
He originally joined the company in July 1989 as Managing Director of
the company’s Coming Home catalogue. He was made head of merchandising
in June 1990 and named Vice Chairman of Merchandising in February 1992.
In January 1993, Mr. Dyer was promoted to Vice Chairman of Merchandising
and Sales. He remained in that position until he left Lands’ End in
August 1994 to join the Home Shopping Network and serve as its President
and Chief Operating Officer. From November 1997, Mr. Dyer was a
catalogue/retail consultant working with Texas Pacific Group in San
Francisco and the J. Crew Group in New York. His background also
includes 17 years with Burdines, the Miami-based division of Federated
Department Stores.