Bruce R. Albertson

BRUCE R. ALBERTSON is President and CEO of Iomega Corporation. He
attended the University of Miami and was awarded a Bachelor of Business
Administration degree in 1971. In 1973, he received a Master’s degree in
Business from Florida International University. Mr. Albertson began his
career at General Electric Company in 1973. He served GE in various
senior sales and marketing capacities for more than 25 years, most
recently as Vice President, worldwide marketing and product management,
GE Appliances. From 1993 until his retirement in mid-1998, Mr. Albertson
also was an officer of GE. During his tenure at GE, he led several key
growth and brand-building initiatives. From 1992 to 1996, he spearheaded
GE Appliances’ move into Asia. He developed that business into an
enterprise contributing significant volumes and profits to the GE
Appliances Division. In 1996, he was promoted to Vice President,
worldwide marketing and product management, GE Appliances, where he was
responsible for the division’s worldwide marketing efforts. In this
role, he developed GE’s ‘Profile Plus’ which further extended GE
Appliances into the high-end appliance market. Previously, in 1993, he
launched the ‘Profile’ brand, one of the fastest-growing brands in the
appliance industry. Mr. Albertson also led GE’s entrance into the
private label/original equipment manufacturer business that increased
GE’s appliance market share and generated significant volumes from Sears
and other companies. Mr. Albertson was elected President, Chief
Operating Officer and Director of Iomega Corporation in November 1999.
In January 2000, he was elected President and Chief Executive Officer.
Mr. Albertson serves on the Executive Committee and Strategy Committee
of the Board of Iomega.