Benjamin P. Shell

BENJAMIN P. SHELL,JR., is Chairman and Chief Executive Officer of
Heartsoft, Inc. As a co-Founder of Heartsoft, Mr. Shell has played a key
role in the development and growth of the company since its inception.
Not only has he overseen the development of over 60 of the company’s
educational software titles, but he was personally responsible for
programming more than 50 of those titles himself. Mr. Shell shows
extraordinary insight into the use of educational software by children,
and uses his conceptual ability to steer the company’s new product
development to produce Heartsoft’s unique product style.