Barry James Pierpoint

BARRY JAMES PIERPOINT has been Group Chief Executive of Leicester City
Plc since April 1991. From June 1994 to October 1997, he was Managing
Director of Leicester City Football Club, a new position created for him
where he was responsible for the effective day to day management,
continuous development and profitability of the Club with an annual
income stream of GBP 16 million and expenditure of GBP 13 million.
Previously, he was the Director of Marketing, responsible for producing
and implementing a five year plan to raise the profile of the club both
locally and nationally as well as taking full advantage of all
opportunities for maximising profits generated by new and existing
activities. From October 1988 to April 1991, Mr Pierpoint was
Divisional Managing Director at Sewells International Limited, a
management consultancy to the Motor Industry. He is a member of the
Chartered Institute of Marketing, the Institute of Administrative
Management, and the Institute of Directors, and he is a fellow of the
Institute of Sales & Marketing Management. His hobbies are tenpin
bowling, walking, reading, cinema and the theatre. He is also
interested in all aspects of the media.