Consumer >> CEO Interviews >> June 7, 2001
BRIAN R. COOK has served as Chairman of Direct Focus, Inc.'s Board of
Directors and as President and Chief Executive Officer since 1986. Mr.
Cook received his BA in Business Administration from Western Washington
University. He is a Certified Public Accountant. Profile
TWST: Could we begin with a historical sketch of Direct Focus and anoverview of the company as it is now?
Mr. Cook: Direct Focus started 15 years ago when a group of investors
spotted a