Consumer >> CEO Interviews >> May 11, 1998
FREDERICK A. SMITH, a co-founder of The Leap Group, was elected Chairman
and Chief Executive Officer in March, 1998 and has served as a director
and officer since the Company's inception. As a strong proponent of
alternative media, Mr. Smith established Quantum Leap Communications,
(QLC) The Leap Group's new media and technology subsidiary, in January,
1997 and presently also holds the title of President of QLC. From
January, 1991 until the formation of Leap in September, 1993, Mr. Smith
was employed by DDB Needham Chicago, where he was a vice president,
executive producer. While there, his principal accounts were Bud Light,
Michelob (for which he produced a commercial featuring Phil Collins),
Discover Card Services, General Mills and Audi. Mr. Smith's previous
experience includes one year at Young and Rubicam, Chicago, where he was
responsible for the Old Style 'Heart of the Heartland' campaign, and
five years at Leo Burnett, Chicago, where his client list includes
McDonald's, Kellogg's and Untied Airlines. Profile
historical sketch on Leap Group, and then bring us up to date. Over the
next two to three years what do you see as the key
