Consumer >> CEO Interviews >> December 25, 2000
KEN FREITAS is Vice President of Social Enterprise for The Timberland
Company. In that role, he is responsible for building socially
responsible business initiatives as key drivers of value in the company.
Mr. Freitas joined Timberland in 1987 as Marketing Manager and was named
Vice President of Marketing in 1991. In his marketing role, he helped
build the Timberland brand through integrated marketing communications
programs and was named one of the 'Top 100 Marketers' by Ad Age Magazine
in 1994. Mr. Freitas earned his MBA from Babson College in Wellesley, MA
and his BSBA from Northeastern University in Boston, MA. Profile
corporation?
Mr. Freitas: I think we have an obligation at Timberland to make sure
that we create value for a set of stakeholders:
