Technology >> CEO Interviews >> November 13, 2000
ANIL ARORA, President and CEO of Yodlee, Inc., was formerly Senior Vice
President of Gateway, where he created and implemented the company's
Gateway.net Internet access and portal business by combining
personalization and integration to create unique new offerings for
customers. Under his leadership, Gateway's Internet initiatives
increased sales by more than 10 times in the last year and grew the
company's market capitalization by 100% through a strategic alliance
with AOL. Mr. Arora was also Gateway's Chief Marketing Officer, where he
helped increase sales by over 30% and strengthened Gateways brand
recognition by more than 20%. Mr. Arora brings to Yodlee his proven
leadership, expertise in personalization, and a desire to fulfill a
major consumer need to simplify people's lives on the Internet. Prior to
Gateway, Mr. Arora was Vice President of Marketing and Strategy at
Pillsbury, North America. He also served as Vice President of Progresso
at Pillsbury and had 11 years experience in various senior marketing
management positions with Kraft Foods, Incorporated. Profile
Mr. Arora: The company was formed in mid-1998 when a couple of founders
were sitting around and thinking about their
