Technology >> CEO Interviews >> October 30, 2000

James Saunders – Easyqual.com Inc (eqlc)

JAMES C. SAUNDERS is President of easyQual.com, Inc. He has more than 30 years of professional experience in successful business development. He has been a leader in the mortgage and real estate development industry for more than two decades. In the mid-1970s, he collaborated with the Chairman of the Board of Southern Peru Copper Corporation to import modular housing to Peru for use by the company's employees. In the late 1970s, he initiated a new development concept involving a condominium office-warehouse project in Miami, Florida. Since his idea was new, he created a unique financing strategy that allowed a 'wrap' financing structure with Florida National Bank to finance an individual's purchase without creating developer liability on default responsibilities on units sold. He entered the mortgage industry through his company, Southern National Mortgage. Initially this mortgage company was intended to provide support to his end loan financing strategy for his 236-unit Destin Surfside high-rise condominium development project, but it eventually led to a successful business in retail mortgage origination. He developed one of the first applications of computer technology for marketing residential properties to private buyers. In 1987, his operation was absorbed by Express Mortgage, a national retail mortgage company. He served Express Mortgage in the opening and managing of 16 branch offices in the southern United States. In the early 1990s, he developed a new mortgage business in the Denver region and established a relationship with Avondale Federal Savings Bank, developing a distribution strategy for the bank's new product line, a unique 100% loan to value, no income verification, and home equity line of credit. In 1997, his mortgage company was sold to EMB Corporation, which retained Mr. Saunders as its Managing Director. After a one-year tenure with EMB, he re-established his broker network into Entrust Mortgage, a Colorado corporation. Profile
TWST: Would you please give us an overview and a bit of history of

easyQual.com, Inc.?

Mr. Saunders: easyQual.com is the parent company, and under easyQual are

four subsidiaries. The primary