Industry & Services >> CEO Interviews >> September 25, 2000
JONATHAN NELSON is co-Founder and Chief Executive Officer of Organic,
Inc. As CEO of Organic, Mr. Nelson has built his company to become a
leader in the Internet industry, helping major corporations, online
start-ups and nonprofit organizations tap its enormous potential. He co-
founded Organic in 1993, before the first Web browser was born, and well
before the general public ever heard of a 'URL.' While leading Organic's
efforts to develop compelling online experiences for its clients'
customers, Mr. Nelson also educates the public about the humanistic
aspects of technology through media and speaking engagements. In
addition to starting Organic, he founded Accrue Software, Inc. (ACRU), a
Web measurement and analysis company that Organic incubated and helped
launch in 1995. Mr. Nelson has been recognized for his innovative
thinking by publications such as USA Today, AdWeek and The New York
Times. He has also received a number of accolades, among them being
named one of the top 100 young innovators of the century by MIT's
Technology Review in 1999, and one of the top entrepreneurs of 1997 by
Red Herring magazine. Mr. Nelson is Chairman of the Board of Organic,
and is on the Boards of eScout, Web Express, Inc. and Post
Communications. Profile
history, development, markets, and your view of the firm's future
potential?
Mr. Nelson: Before I begin, let me first say
