Sam L. Leopold

SAM L. LEOPOLD, a founder of Styling Technology Corp. has served as its
Chairman of the Board and CEO of the Company since the Company’s
incorporation in June 1995. Mr. Leopold also owns and previously served
as President and Chairman of Beauty Boutique International, which was
founded in 1990 and operates three retail salons in Arizona. Mr. Leopold
is not involved with the day-to-day operations of Beauty Boutique
International. From 1986 to 1991, Mr. Leopold served as Executive Vice
President of Consumer Beauty Supply, Inc. (dba Beauty Express), a mall-
based retail chain of beauty supply salons. During that time, Mr.
Leopold was responsible for day-to-day operations and oversaw the growth
and development of Beauty Express from 8 retail salons to more than 50
retail salons and from approximately $8 million in annual revenue to
approximately $25 million in annual revenue. From 1989 to 1991, Mr.
Leopold served as president of Avanti International, Inc. developing a
line of hair care products. In 1991, both Beauty Express and Avanti were
sold to the Regis Corporation, the largest operator of beauty salons
worldwide. Mr. Leopold served as in-house counsel to MDC Holdings, Inc.,
a publicly held national home builder, from 1982 to 1984.