Ronald Rossi

RONALD ROSSI is Chief Executive Officer and Chairman of the Board of
LoJack Corporation. He assumed the position of LoJack’s CEO and Board
Chairman, November 20, 2000. A dynamic leader, Mr. Rossi is recognized
within the business community as one of the finest sales and marketing
executives in the consumer product field today. Prior to joining LoJack,
Mr. Rossi spent 35 years with the Gillette Company, progressing through
17 positions of increasing responsibility in sales, marketing, and
general management in the United States, Canada and Puerto Rico. In 1998
he became President of Oral-B Worldwide, directing the launch of the
‘Cross Action’ toothbrush, heralded by the dental community as a
revolutionary manual design. He assumed the position of President of
Oral-B Worldwide after serving as President of Gillette North America, a
title that he held for 10 years. Mr. Rossi entered the world of sales
and marketing as a Sales/Marketing Trainee for H.J. Heinz soon after
completing his undergraduate studies at McMaster University in Hamilton,
Ontario, Canada. During his career with Gillette, Mr. Rossi completed
Harvard’s prestigious Advanced Management Program. In addition to
serving as Chairman of the Board of LoJack Corporation, Mr. Rossi is
also a member of the Board of the Mentor Corporation, a Santa Barbara,
California-based medical device manufacturer. Mr. Rossi has also served
on the Executive Board of the Massachusetts Bay Red Cross, and the Board
of the New England Sports Museum.