Peter H. Friedman

PETER H. FRIEDMAN has served as Chairman of the Board and Chief
Executive Officer since he co-founded LiveWorld in March 1996. From 1984
to February 1996, Mr. Friedman worked at Apple Computer, Inc., where he
served as Vice President and General Manager of Apple’s Internet/Online
business unit. In this role, Mr. Friedman oversaw the launch and growth
of eWorld, Apple’s consumer online Internet-based service, and managed
and grew Apple’s AppleLink business services and a series of Internet-
based services such as Salon and Youth Central. Mr. Friedman also held
various senior roles in marketing at Apple. Mr. Friedman received an MBA
degree from the Harvard Business School and a BA degree from Brown
University.