Patrick Palombo

PATRICK PALOMBO, Chief Executive Officer of WWL Internet, joined the
company in September 1999. However, he has known WWL practically from
its first days, when, as its client, he gave WWL its first big e-
commerce commission. After studying economics, Patrick Palombo joined
Quelle as a trainee in 1979. By 1981 he was active in Product Management
Consumer, PC. He then moved to project co-ordination for export
marketing to the USA and Canada in 1984, before taking over the Quelle
New Media division in 1987. Up to September 1999, he had full
responsibility for the strategic relevance and operational development
of Quelle New Media, also taking over the area of Internet commerce. As
a result, he has played a key role in the development of electronic
media for many years. Initially concerned with utilising BTX for mail-
order business, he was later the leading force behind the development of
shopping via CD-ROM, Teleshopping (H.O.T. /Home Order Television),
interactive television and the Internet platform. With his participation
in a wide number of associations and institutions, Patrick Palombo has a
“hotline” to the multimedia sector and the market’s opinion makers. In
1999, he was elected Vice President of the DDV (German Direct Marketing
Association), responsible for the e-commerce and New Media areas.
Patrick Palombo was born in Tunisia (then a French colony) in 1956,
moved to France and then, at the age of nine, to Germany. He lives in
the south west of Nuremberg with his wife and two children. A
connoisseur of good cuisine, he himself enjoys cooking, likes listening
to music, plays the piano and is a keen moviegoer.