MICHAEL TRAUTSCHOLD has been Executive Vice President of Marketing and
Sales for Midwest Grain Products, Inc., since September 2000. He reports
directly to the CEO and has been a driving force in shaping strategies
for success in the company’s shift from a mainly commodity-based focus
to a more value-added orientation. Before his arrival at Midwest Grain,
Mr. Trautschold served as the Vice President of Product Strategy in the
Consumer Direct Division of Schwan’s Sales Enterprises. In this
position, he was responsible for developing product strategy and
managing new product efforts for the company’s Frozen Food Home Delivery
business. From 1989 to 1998, Mr. Trautschold held various executive
positions with ConAgra, Inc., including Vice President of Corporate
Marketing Services and President of ConAgra Brands, Inc. He was a direct
report to the Chairman/CEO, and provided strategic vision for key
ConAgra brands. During his time at ConAgra, Mr. Trautschold also
directed efforts in brand positioning, advertising, and other marketing
communications functions. Mr. Trautschold has also held management posts
in a variety of other consumer products companies, including Oscar Mayer
Foods, Ralston Purina and Schlitz Brewing Company. Mr. Trautschold
earned his MBA in Marketing from the University of Wisconsin in 1973,
after receiving a Bachelor’s of Business Administration from the same
place in 1970.
S.pickman / M.trautschold - Midwest Grain Products Inc (mwgp)
June 10, 2002