Michael I. Barach

MICHAEL I. BARACH has served as Chief Executive Officer, President and a
Director for MotherNature.com since June 1998. From October 1990 until
June 1998, Mr. Barach was employed by Bessemer Venture Partners, where
he specialized in the telecommunications, retail and electronic commerce
categories. Mr. Barach was a Partner at Bessemer from February 1994
until June 1998. Prior to October 1990, Mr. Barach held several
executive management positions in various retail organizations. Mr.
Barach holds a BA from Amherst College, where he graduated Summa Cum
Laude and Phi Beta Kappa. Mr. Barach received a JD from Harvard Law
School and an MBA from Harvard Business School, where he graduated as a
Baker Scholar.