John P. Larkin

JOHN P. LARKIN is President and Chief Executive Officer of
Centiv, Inc. Prior to joining Centiv, Mr. Larkin co-founded
Spectra Marketing Systems, Inc., a consumer marketing database
services firm, which he built to $100 Million in sales between
1988 and 1997. Before founding Spectra, Mr. Larkin was Vice
President Product Management at Information Resources, Inc. He
began his career with various positions at Procter & Gamble and
The Minute Maid Company and also served as Director of Sales
Planning and Operations at The Treesweet Company. He holds a BS
and BA from the University of Kentucky.