John A. Rife

JOHN A. RIFE is President and Chief Executive Officer of United Fire
Group. He has been a member of the company for over 27 years, serving in
a number of capacities during that time. In 1976, he joined United
Fire’s subsidiary, United Life Insurance Company, as a marketing
representative. Over the next eight years, he was named Assistant Vice
President/Marketing Manager and Vice President of Marketing of United
Life. He became President of United Life Insurance Company in 1984,
President of United Fire & Casualty Company in 1997, President of
American Indemnity Companies in 1999, and Chief Executive Officer of
United Fire Group in 2000. Mr. Rife attended the University of Iowa,
earning a Bachelor of Arts in Economics in 1965. In 1977, he earned his
Chartered Life Underwriter designation from American College. Prior to
joining United Fire & Casualty Company, Mr. Rife worked for Equitable of
Iowa in Des Moines, Iowa, from 1970 to 1976, as an insurance salesman.
He currently serves on the Board of Directors of United Fire & Casualty
Company and its subsidiaries, the Cedar Rapids Area Chamber of Commerce,
and Cedar Rapids Bank & Trust, and on the Board of Trustees of Mercy
Medical Center.