Jim Morgan

JIM MORGAN was named Chief Executive Officer of Daktronics, Inc., in
November 2001. Mr. Morgan had assumed the role of President and Chief
Operating Officer in August 1999. He has been with the company since its
early beginnings, having joined Daktronics in 1970 while a graduate
student obtaining his Master’s degree in Electrical Engineering at South
Dakota State University in Brookings, South Dakota. Mr. Morgan led
Daktronics’ engineering department from 1971 until his appointment as
President in 1999. He was promoted to Vice President in 1976 and to
Executive Vice President in 1996. He was responsible for the design of
the first Daktronics scoreboard, the Matside’ wrestling scoreboard in
1971. He also led the design, manufacturing and installation of the
first Daktronics swim timing systems, a plant control system for a
municipal water treatment plant and the first Daktronics outdoor
electronic message center. In 1980, Mr. Morgan was Daktronics Project
Engineer for Daktronics first major involvement in the Olympic Games,
the 1980 Olympic Winter Games in Lake Placid, New York. This included
managing Daktronics’ venue support during the Games. Mr. Morgan has also
been responsible for the design and installation of numerous voting
systems for state and other legislative bodies. He led the Daktronics
engineering team from its infancy to its current status supporting three
major product facilities each with its own autonomous development group.
This engineering capability allows Daktronics to offer the broadest and
most comprehensive product line in the industry today.