Jeffrey J. Goodman

JEFFREY J. GOODMAN has broad experience in dental manufacturing and
distribution. In this regard, Mr. Goodman served as President of ESPE
America, Inc., the $50+ million consumable dental products and small
dental device subsidiary of a multinational manufacturing company. He
was recruited by ESPE and led a restructuring which included the
replacement of 50% of the outside sales force and 30% of the internal
staff in an effort to bring US marketing and sales in-house. Prior to
joining ESPE, he served as the Director of Marketing and Purchasing for
Benco Dental Co., a $125+ million dollar, regional dental products
distributor. At Benco, Mr. Goodman restructured the Marketing department
and negotiated a first-time exclusive partnership with a major direct
seller. Mr. Goodman has also consulted in marketing and sales for
numerous dental companies, including Orascoptic Research, Inc., and
Pharmascience, Inc. In addition, he has written articles for the dental
journals, Proofs and Dental Economics. Mr. Goodman is a member of the
American Dental Trade Association (ADTA) and the Dental Manufacturers of
America, Inc. (DMA). Mr. Goodman will be a featured panelist on the
topic of Internet Commerce at February 2000 Chicago dental conference
sponsored by the DMA. In addition to his experience in the dental
marketplace, Mr. Goodman has engaged in various entrepreneurial
pursuits, including the creation of a distribution oriented software
company. He received a BA in Accounting and Economics from Muhlenberg
College in 1977 and an MBA in Finance from Northeastern University in
1981.