Frederick J. Fritz

FREDERICK J. FRITZ joined Songbird Medical as President and CEO in
December 1997 and is President and CEO of Songbird Hearing Inc. He is a
University of Illinois Engineer and a Harvard MBA. He began his career
in consumer marketing management with the Quaker Oats Co. in 1974. He
joined Schering-Plough’s Wesley Jessen in 1985 as VP Marketing and Sales
and introduced DuraSoft’ Colors (the ‘turn your brown eyes blue’ contact
lens) in 1986. He was promoted to General Manager of Schering’s over-
the-counter pharmaceutical business in 1988 and the podiatric products
business in 1990. He was President of Coleman North America from 1995 to
1997.