Consumer >> CEO Interviews >> June 19, 2000
DANIEL LAMARRE is the President and CEO of TVA Group, Inc. He is
responsible for all of the operations of the company and its
subsidiaries. He is also a Member of TVA's Board of Directors. In
addition to the day-to-day managament, Mr. Lamarre oversees strategic
planning and development. He is also a Member of Vidotron's Management
Committee. Prior to his appointment, Mr. Lamarre was President and
Senior Partner of NATIONAL Public Relations, where over a 12-year
period, he made a major contribution to transforming it into Canada's
communications firm, with offices in all of the country's main centers.
Described by Marketing Magazine as one of the most influential players
in Canada's communications industry, Mr. Lamarre has built his
reputation on 20 years of experience in the fields of advertising,
public relations and television broadcasting. He is also very involved
in his community, sitting on the boards of many cultural, sports and
social organizations. Profile
Mr. Lamarre: For close to 40 years, TVA was limited to the Province of
Qubec, and was a dominant television network with
