Technology >> CEO Interviews >> April 17, 2000

Richard Barton – Adatom.com Inc (adtm)

Richard S. Barton, President and Chief Executive Officer, founded Adatom.com in September 1996. During the onset of the digital age, Mr. Barton envisioned the creation of a true one-stop shopping emporium using the Internet as a medium to link suppliers directly to end customers. After two short years of technology development, www.Adatom.com was launched to deliver this vision. Mr. Barton has 24 years of marketing, sales and general management experience. He successfully ran the $1.3 billion Canadian subsidiary and the $8.0 billion U.S. Customer Operations Division of Xerox Corporation. Mr. Barton also currently serves on the Board of Directors of Adatom.com, Inc., Avon Products, Inc. and the U.S. Chamber of Commerce. Mr. Barton holds a Master's degree in Business Management from Stanford University of Palo Alto, California. He has also completed the Wharton International Forum's China, Japan, Europe, and United States segments at the University of Pennsylvania. Profile
TWST: Give us a brief overview of Adatom.com.

Mr. Barton: Today, Adatom.com is a fast growing e-commerce company. By

leveraging our proprietary e-commerce infrastructure and