Consumer >> CEO Interviews >> November 29, 1999
DONALD L. TRIGGS is the President, Chief Executive Officer and a
Director of Vincor International Inc., the largest and leading vintner
in Canada and the fourth largest wine producer in North America. The
company markets such well-known brands as Caballero de Chile, L'Entre
Cote, Notre Vin Maison, Jackson-Triggs, Sawmill Creek, Inniskillin,
L'Ambiance, Entre-Lacs, Spumante Bambino, Growers Cider, VEX Alcoholic
Lemonade and Canada Cooler. The company owns and operates 161 wine shops
under the Wine Rack name. A marketer at heart, Mr. Triggs got his start
at Colgate-Palmolive in product management. After rising through the
marketing ranks, he managed John Labatt's wine businesses in Canada and
then in the U.S. In the 1990s he managed the North American and
ultimately global horticultural business of Fisons PLC. Mr. Triggs led
the management team that negotiated a management buyout of John Labatt's
wine interests in 1989. Mr. Triggs has an Honours Bachelor of Science
degree in agriculture from the University of Manitoba and a Masters of
Business Administration from the University of Western Ontario. Mr.
Triggs is active in several professional associations including the
Canadian Wine Institute where he is past Chairman and the Public Policy
Forum where he was a founding Director. He is a former Director and
Chairman of the Ontario Wine Council. He is presently on the Advisory
Board for Western University's Ivey School of Business and is also on
the Board of Trustees of Brock University. For the past five years, Mr.
Triggs has served as a Director and is past Chairman of the Board of
AboutFace, an organization which assists those who are facially
different. He is a member of the Ontario Chapter of XPO, World
Presidents' Organization, and Chief Executive Officers Organization. Mr.
Triggs was recently awarded the title of Commandeur d'Honneur du
Bontemps de Medoc et des Graves. His hobbies include gardening,
especially roses, wine-related antiques, wine collection, art
appreciation and collection, hiking, skiing and travel. Mr. Triggs is
married and has three daughters. Profile
history of Vincor just to set the stage for the readers?
Mr. Triggs: Vincor as a company is about C$250 million in
