Technology >> CEO Interviews >> August 4, 1999

Fernando Espuelas – Starmedia Network Inc (strm)

FERNANDO ESPUELAS, Founder, Chairman of the Board and CEO of StarMedia Network, Inc., is a strong advocate of creating community among all Latin Americans. Mr. Espuelas has built a solid brand and raised close to $100-million dollars in venture funding to support his endeavor, founded in 1996. His leadership role has led to his status as a coveted speaker in the U.S., Latin America, and Europe, on topics related to the burgeoning Latin American Internet market. He has also gained extensive broadcast, print and online coverage throughout Latin America and the U.S. Espuelas' desire to connect with and work in Latin America began years before launching StarMedia Network. He was the Managing Director of Marketing Communications for AT&T Caribbean and Latin America. Prior to AT&T, Espuelas held various senior executive positions at Ogilvy & Mather in both the United States Latin America. Espuelas' career also includes positions at other major advertising agencies such as Lowe & Partners and Wunderman Worldwide. He is a native of Uruguay and holds a Bachelor of Arts degree from Connecticut College. Profile
TWST: Our first question, can you give us a brief overview and a little

history of StarMedia to set the stage for the readers?

Mr. Espuelas: We're the leading online Network across Latin