Technology >> CEO Interviews >> June 28, 1999

Mark Breier – Beyond.com

MARK BREIER joined Beyond.com as president and chief executive officer in March 1998. Before joining Beyond.com he was vice president of marketing for Amazon.com. Prior to that, Mr. Breier was vice president of marketing at Cinnabon Corporation. From 1988 to 1994 he was group brand manager with Dreyer's/Edy's Ice Cream. Mr. Breier also held product and brand management positions at Kraft Foods Inc. and General Mills Inc. Mr. Breier was a member of the board of directors for the Stanford University Alumni Association from 1991 to 1994. During his tenure on the board, he served as team chairman of the Strategic Planning Committee. He was awarded a master of business administration from Stanford University's Graduate School of Business in 1985 and a bachelor of arts degree in economics from Stanford University in 1981. Mr. Breier is a life-long basketball enthusiast, loves to travel and is a prolific reader. Profile
TWST: Give us a quick summary, a sketch on Beyond.com, enough

information to put us into context, what you see as your business and

what you see as your company today?

Mr. Breier: Beyond.com