Consumer >> CEO Interviews >> June 28, 1999

Sidney B. Deboer – Lithia Motors Inc

SIDNEY B. DEBOER is the Chairman and Chief Executive Officer of Lithia Motors, Inc. His professional background began in 1964, working for his father as an Office Manager in an automobile dealership. From 1966 to 1968 he sold cars. Afterwards he became a Dodge dealer in Ashland, Oregon and has been managing dealerships ever since. Mr. DeBoer attended the University of Oregon where he studied Business Education and the University of Oregon where he majored in Accounting. From 1983 to 1997 he has received numerous awards, the latest being 'Time Magazine Quality Dealer Award' in 1997. His professional memberships include: American Import Automotive Dealers Association; Chrysler Dealer Council; Honda Dealer Council; Medford New Car Dealers Association; National Auto Dealers Association; Oregon Auto Dealers Association; and Toyota Dealers Council. Profile
TWST: Give us a brief overview and a little bit of the history of the

company just to kind of set the scene for the readers?

Mr. DeBoer: Our company was started in 1946 by my father in