Consumer >> CEO Interviews >> June 28, 1999

Robert Margolis – Cherokee Inc

ROBERT MARGOLIS is the Chief Executive Officer of Cherokee, Inc. He is the original founder, designer and brand builder for A-Smile, Gelati, Cherokee Apparel and Cherokee Licensing, a Coty Award winner and noted in Forbes Magazine for the top 200 best managed companies in America. Mr. Margolis masterminded the Cherokee takeover and implemented retail direct and various licensing strategies for Cherokee resulting in U.S. sales in excess of $1 billion and international sales in excess of $150 million and growing. He acquired Sideout and developed brand building strategies and developed an international network, currently with thirty licensees worldwide. Mr. Margolis engineered a $23 million operating income swing in three years with the above strategies. Profile
TWST: Let's start out with some background information on the company

just to set the stage for our readers.

Mr. Margolis: Cherokee, Inc. is in the business of marketing and

licensing its