Healthcare >> CEO Interviews >> March 17, 2009

Shane Sterling – Bellacure, Inc.

SHANE STERLING, President and Chief Executive Officer of Bellacure, Inc., has 14 years of experience leading product development and manufacturing teams for consumer and medical device manufacturers. After receiving a BS in Mechanical Engineering from Seattle University, Mr. Sterling led the development effort for the alpine ski division for the K2 Corporation. After leaving K2, Mr. Sterling went on to receive his Master of Science degree in Biomechanics from the University of Washington. While working towards his Master's degree, Mr. Sterling developed a patented orthopedic knee brace for Seattle Orthopedic Group, Inc. After graduation, he joined Generation II USA, Inc., the worldwide leader in osteoarthritis knee bracing, where he led the R&D and manufacturing team as the Director of Engineering. During his tenure at Generation II, Mr. Sterling built a cohesive design and engineering team from the ground up that worked with the already strong group of clinical researchers affiliated with Generation II. Together, Mr. Sterling's team designed, developed and brought to market three new innovative and patented products that treat knee arthritis and other knee joint deficiencies. Profile
TWST: We would like to begin with a brief historical sketch of the company and a

picture of the things you are doing now.

Mr. Sterling: We incorporated in early 2005 and began to develop our