Technology >> CEO Interviews >> April 26, 1999

William Soward – Edify Corporation (edfy)

William Soward is Vice President of Business Development at Edify. In this role he initiates and manages Edify's strategic technology alliances worldwide and drives corporate strategy for acquisition and investment opportunities. Mr. Soward has developed strong financial markets for Edify. The company looks to him to provide guidance, growth and management of the relationships that will be most crucial. Previously Mr. Soward was Vice President of Product Marketing for Edify Corporation, with responsibility for Edify's Call Center, Financial Services, and Human Resource market initiatives. Previously, Mr. Soward had marketing responsibilities for the Edify Electronic Banking System, an application product suite targeting the online financial services marketplace. Mr. Soward joined Edify in early 1995. Prior to joining Edify, he spent nine years in the telecommunications industry with Siemens-Rolm and IBM. During this time, Mr. Soward held various product management positions in the voice processing, multimedia and call center business segments. In his last assignment, he was Senior Product Manager for Call Center Applications with responsibility for Siemens-Rolm's ACD, computer telephony, voice response and system integration offerings. Previously, Mr. Soward was Chief Financial Officer of a residential construction company. He also spent four years as a commercial lender for Union Bank, a major West Coast financial institution. Mr. Soward holds a B.S. degree in Business Administration from the University of California, Berkeley. Profile
TWST: Give us a brief overview of Edify - the company's history,

services, products, customers, etc., please.

Mr. Soward: Our principal focus, historically, has been to automate

customer