Industry & Services >> CEO Interviews >> January 21, 2005
ROBERT RUSH co-founded LRA Worldwide and is the company's President and
CEO. Rob has primary responsibility for the direction and coordination
of the company's overall business strategy, marketing directives,
alliances and new business development. Rob also continues to work
closely with a number of long-term clients, helping them more
effectively execute their customer experience management initiatives and
strategies. For over 20 years, Rob has been in the forefront helping
design and implement innovative branding, customer satisfaction and
loyalty programs for a diverse group of leading corporations and brands.
Rob is a member of the American Hotel & Lodging Association and is an
active participant in the hospitality and real estate industry
coalition, which each year lobbies the U.S. Congress regarding economic
and environmental issues facing the sector. Rob serves on the
Hospitality Forum Editorial Board of National Hotel Executive magazine.
He is a frequent speaker at industry events and trade shows including
the annual North American Customer Management Conference. Rob's articles
appear on a continuing basis in various marketing, branding,
hospitality, and travel industry trade publications including Brandweek,
Hotel Business, Business Travel News, Casino Journal and Golf Business,
among others. Rob is a graduate of Cornell University. Profile
and a picture of the things you are doing at the present time?
Mr. Rush: I co-founded the company about 20 years ago, and
