Consumer >> CEO Interviews >> January 14, 2005
LAWERENCE GARFIELD is the President and founder of The Garfield Group.
In addition to running the agency, Larry's duties include coaching,
persuading, thinking, worrying and helping clients keep pace with all
the crazy twists and turns of today's Internet-paced world. A long-time
missionary of technology marketing, Larry has more than 15 years of
experience creating and managing integrated marketing communications
programs for companies that include IBM, AT&T, Novell and Samsung.
Before founding The Garfield Group in 1990, he was at Young & Rubicam,
New York where his clients included Unisys, DuPont and Holiday Inn.
Prior to his tenure at Y&R, Larry was with FCB/Philadelphia, where his
clients included Sperry Corporation, Bell Atlantic and Black & Decker.
Larry is a graduate of The Wharton School at the University of
Pennsylvania. He is also the recipient of a Software Marketing Award and
has been honored by the American Association of Advertising Agencies.
When he's not rallying the troops to develop innovative approaches to
clients' marketing needs, he and his wife, Jennifer, spend their time
chasing after three young sons, Nathan, Sam and Bennett. Profile
Mr. Garfield: The Garfield Group was founded in 1990. My previous
experience came from working at large advertising
