Consumer >> CEO Interviews >> December 23, 2004
PAMELA LEWIS, a native of upstate New York, is a graduate of Wells
College for Women with a B.A. in Economics/Marketing and a minor in
French and Communications. She has done additional graduate course work
at Fordham University, The New York School for Social Research, The
Publicity Club of New York and is a licensed ministerial candidate,
Religious Science International. From 1980 to 1984 she served as
National Media Director at Warner Amex Satellite Entertainment, where
she was part of the original publicity/marketing team that brought MTV
to the world. She also worked with MTV's sister cable channels
Nickelodeon, The Movie Channel, and the Arts & Entertainment Network.
Moving into the world of music, Lewis relocated to Nashville to head the
careers of top country stars such a Dolly Parton, Kenny Rogers, The
Judds, and Alabama. In 1987, she formed award-winning Doyle/Lewis
Management with partner Bob Doyle, while continuing to operate P.L.A.
Media. The first client Lewis agreed to represent was an unknown named
Garth Brooks. She worked with Brooks until 1994 and also co-managed the
early successful career of Trisha Yearwood, securing her record deal at
MCA and her first gold and platinum CDs. Lewis's accolades include being
named a finalist for the National Association of Women Business Owners
Performance Magazine, Manager of the Year 1992 and 1993; The Country
Music Association's SRO Award, Manager of the Year; 2000 Notable
American Women; Pollstar's Manager of the Year 1991 and 1992; Who's Who
in Executives and Professionals; and Business Nashville's 40 Under 40.
Most recently, P.L.A. was named one of Nashville's Top 10 Public
Relations Firms by Nashville Business Journal and made the coveted
2001-2002 Book of Lists. P.L.A. has also been nominated, for the third
consecutive year, for Nashville's Small Business of the Year Award. Profile
TWST: Give us a short history of your company and an overview of whatyou do?
Ms. Lewis: Okay. The company was formed in 1984. It was actually called
originally Pam Lewis and Associates, and I