Financial Services >> CEO Interviews >> December 23, 2004

GARY BRECKA – LIFE ASSET GROUP

JON KIDD, co-Founder and CMO of Life Asset Group, LLC, led the creation of the Life Asset Group's name and brand identity. Currently, he leads branding and integrated marketing efforts, including public relations, tradeshow and interactive promotion. He also directs the development of marketing programs for alliance partnerships, stimulating new revenue growth for financial service firms and their reps by supplying compliant marketing and education materials. Combined with a team of marketing professionals and resources, these programs provide the essential tools for each advisor's successful product extension. Prior to co-founding Life Asset Group, He served as the Director of Business Development at Grafik Marketing Communications, Alexandria, Virginia. Second-tier clients included AOL and Motley Fool. He also played a pivotal leadership role in creating marketing and business development initiatives that resulted in over $100 million in capitalized billings for Grafik as well as other national marketing-consulting firms like ConnectedBrands and Patrick Marketing. His experience includes marketing campaigns for FinanceWare, FinanicalEngines RedHat Software, Holland and Knight, MindSpring, IBM, Worldbook and Fujitsu, among others. He received a Bachelor of Science degree in Business Administration, with a concentration in Marketing, at the University of Maryland, Frostburg. Profile
GARY BRECKA CEO, Managing Principal of Life Asset Group. Prior to his leadership role with Life Asset Group, Gary Brecka served as the Director of NT Financial Group. There he initiated the launch of Securities and Futures subsidiaries of which he managed the Securities Firm's European clientele. Other executive management experience includes Sr. Advisor for Precision Capital Growth Fund, Vice President of Corporate Development at Connected Brands, and Executive Chairman of Precision Management Group Ltd. His most noteworthy accomplishments include the creation of a proprietary volatility-based equity options model, revenue growth initiatives that increased company income from $9.5 million to $20 million. He is also a key domestic and international speaker on equity and options trading strategies. Gary holds a Florida Life Health and Variable Annuity License and is a graduate of the University of Maryland, Frostburg Campus. He currently resides in Miami, Florida where he manages Life Asset Group at the corporate headquarters. Profile
TWST: Kindly give us a short history of your company and an overview of

your operations and your expertise.

Mr. Brecka: Our company was officially incorporated in April of 2003, so

we are