Technology >> CEO Interviews >> November 29, 2004
RON FARMER is Chief Executive Officer of Revenue Technologies. Mr.
Farmer has over 20 years of experience building enterprise software
companies in emerging technology markets. A Revenue Technologies
investor and Board member for 3 years, Mr. Farmer was named Chief
Executive Officer in January 2003 to spearhead the company's strategic
growth initiatives. His prior software experience includes 5 years as
President & CEO of Debitek, a payments software company where Mr. Farmer
drove revenue growth by 400% and ultimately sold the company to IVI
Checkmate in 1999. Prior to Debitek, Mr. Farmer spent 5 years at Oracle,
where he held various management positions including Group Director,
Vertical Markets. While at Oracle, he earned numerous accolades,
including Area Manager of the Year and Regional Manager of the Year. Mr.
Farmer has also served as Senior Vice President of Operations for Peace
Software, and earlier as a Regional Manager for Brock Control Systems
Ventures, a software-focused venture capital fund. Mr. Farmer holds a
bachelor's degree from Virginia Tech, cum laude, and an MBA from the
J.L. Kellogg Graduate School of Management at Northwestern University. Profile
sketch of the company and a picture of things as they are now.
Mr. Farmer: Revenue Technologies was founded as a pricing
