Consumer >> CEO Interviews >> September 27, 2004

ERIKA FEINBERG – ACTIVEFOREVER

Erika Feinberg, Chairman of ActiveForever, comes from three generations of stock brokers and has always seen the world through the eyes of Wall Street. With more of a love for people and passion for how humans combining can make magic happen, she chose to go the human resources route in an effort to have a profound effect on the economy. For close to 20 years, Ms. Feinberg succeeded in building a unique approach to retained executive search, which combined strategic services activities. This company is named EF Financial. These strategic services helped Fortune 500 companies stay number one in their market niches, and her thoughtful executive search activities enabled these same companies to build new business units into the black almost immediately. The revenues generated from her executive search business enabled her to begin investing in companies of her own several years ago. After successfully selling one of her prized ownership interests in January 2001, she invested in her latest new venture in August 2002. Due to the high growth and the nature of the business, Ms. Feinberg fully committed herself to ActiveForever as of August 2003, re-defining and re-launching the company with the team. Ms. Feinberg sits on the Board of Directors for The Foundation for Senior Living, The Spinal Cord Injury Association and The Scottsdale Center for the Arts. Ms. Feinberg earned an undergraduate degree in Marketing and Mass Communications from Boston University as well as an Advanced Studies in Business. She is very active in the community philanthropically, has been recognized on several occasions as an over-achiever and is also one of the founding investment partners of a now world renowned non-profit organization named Social Venture Partners. Profile
TWST: Would you give us a brief overview and historical sketch of

ActiveForever?

Ms. Feinberg: If you look at what individuals are spending out-of-pocket

for equipment at home for products