Industry & Services >> CEO Interviews >> June 30, 2004
JEFFREY HERZOG is Chairman & Chief Executive Officer of icrossing, inc.
Mr. Herzog has been an innovator in Search Engine marketing since
founding icrossing in 1998. Shortly after launching icrossing, Mr.
Herzog had built a business that was being touted as among the most
pioneering marketing organizations anywhere. By 1999, icrossing had
begun to create a new kind of partnership among some of the leading
advertising agencies in the world, enabling them to leverage search for
their clients, just as the analyst community was realizing the
importance of Search Engines. Today, icrossing is the world's leading
full-service, Search Marketing agency and a 'Top 25' Interactive
Marketing company Age). Mr. Herzog is the outgoing Associate Chair of
the Search Engine Committee for the Interactive Advertising Bureau, and
is a frequent speaker at industry events. He has developed Search
strategies for more than 60 of the world's leading companies including:
JP Morgan, FedEx, Altria, Embassy Suites, and Wyeth Pharmaceuticals. He
has also assembled a distinguished Board of Directors for icrossing,
including the former publisher of Time Magazine and Vice-Chairman of
Bank One. Previously a Wall Street Executive with Bankers Federal, Mr.
Herzog was named a finalist for Ernst & Young's Arizona Entrepreneur of
the Year in 2001. Mr. Herzog received a B.A. in Law from the American
University in Washington, D.C. Profile
and development?
Mr. Herzog: icrossing is a technology-enabled Search Engine marketing
firm. What we do is leverage Search
