Technology >> CEO Interviews >> May 19, 2004
DARREN ORZECHOWSKI, Vice President of Corporate Marketing at System
Management Arts, Inc., is responsible for managing worldwide marketing
activities for SMARTS and its InCharge_ service assurance software
suite. Prior to joining SMARTS, he served as Vice President of Marketing
for Aprisma Management Technologies. At Aprisma, Mr. Orzechowski re-
branded, packaged, priced and successfully launched Aprisma's core
product line and spearheaded global lead generation campaigns that
contributed significantly to Aprisma's year-over-year revenue growth.
Mr. Orzechowski's re-branding campaign increased Aprisma's brand
awareness 65% in 12 months, and he led the development of an Aprisma
advertising campaign that won two Harvey Communications Measurement
Awards in 2001. Mr. Orzechowski's prior industry experience includes
nine years as a leading marketing executive at Cabletron Systems,
formerly parent holding company of Aprisma. Profile
Mr. Orzechowski: SMARTS was founded in 1993 with a single vision ' to
simplify the management of highly complex, distributed
