Consumer >> CEO Interviews >> April 14, 2004
KAREN KATZ is Chief Executive Officer of AdSpace Networks Ms. Katz
possesses proven expertise in building organizations, boosting sales,
and defining and implementing corporate strategies and tactics. In prior
roles, Ms. Katz has been recognized for her ability to lead, think
strategically, exercise initiative, take risks, manage a team, and
execute to plan. As VP of Sales and Support at Silicon Gaming, an
innovator in electronic gaming for casinos, Ms. Katz led the product
team responsible for bringing the start-up company's first product to
market on schedule and to its specifications. At Silicon Gaming, she
built the company's 50-person worldwide direct sales and support team
that deployed and serviced 3500 installations in over 100 locations. Ms.
Katz set new expectations for product support, instituting the
industry's first 24-hour technical support line, delivering response
times of less than 1 hour for 80% of all calls, and realizing a 65%
reduction in average installation times. As a corporate officer, she
also helped plan and execute the company's 1996 $37M Initial Public
Offering. Prior to her work at Silicon Gaming, Ms. Katz served as
Director of Strategic Programs in Corporate Sales at Conner Peripherals,
a hard disk drive manufacturer. At Conner, she was directly responsible
for revenue growth from $32M in 1992 to $143M in 1994 with respect to
specific corporate accounts. Ms. Katz has also worked as a Member of
Technical Staff at AT&T Bell Laboratories. Ms. Katz holds a Master of
Science degree in Electrical Engineering from Stanford University and a
Bachelor of Science degree in Electrical Engineering from Michigan State
University. Profile
TWST: May we begin with a brief history and overview of the company anda picture of things as they are now?
Ms. Katz: The company was founded over five years ago, and I have been
here almost