Consumer >> CEO Interviews >> April 9, 2004
PAUL SOLTOFF is Chairman & Chief Executive Officer of SendTec. Mr.
Soltoff was Executive VP of Saatchi and Saatchi's TV direct response
division in NY. He has over 20 years of advertising, media, direct
marketing and e-marketing experience with premier national direct
marketing companies such as AOL, National Geographic, Montgomery Ward,
The Franklin Mint, and Nutri/Systems. He's been published in over 25
magazines and is a regular editor for ClickZ magazine on the topic of
email marketing. Paul has a BS in Business Marketing from Temple
University. Profile
TWST: Paul, may we start off then with an historical overview ofSendTec?
Mr. Soltoff: SendTec is a direct marketing services company with three
divisions, one is DNA, a performance-based