Technology >> CEO Interviews >> February 19, 2004

LISA CASH – PRINCETON SOFTECH

LISA CASH, president and CEO of Princeton Softech, brings more than 15 years of experience in executive and sales management. Lisa directs Princeton Softech's global operations including Business Development, Sales, Marketing, Finance, Research and Development, and Services. Since named CEO in March 2000, Lisa's vision and leadership helped position Princeton Softech as the pioneer and leader in the category of active archiving. Lisa's major achievement since taking over as CEO was the successful negotiation of a $21 million financing deal with Apax Partners, Inc, and co-investor LLR Partners, Inc. This transaction is a powerful endorsement of Princeton Softech's business and of the active archiving category as a whole, especially given the economic climate and highly selective venture community. An expert in a variety of industries, Lisa frequently speaks at both regional and national conferences such as Network Storage 2002, Woman in Technology International and the New Jersey Technology Council. In July 2003, Lisa was named Ernst & Young's Greater Philadelphia Entrepreneur of the Year. Her past credits also include being selected as one of the winners of Business News New Jersey's '40 under 40.' Princeton Softech was honored as one of the winners in DM Review's 2002 World Class Solution Awards. Cash is a member of the Global Young President's Organization and is an active member of the National Association for Female Executives, Eastern Technology Council, and New Jersey Technology Council. She graduated Magna Cum Laude from Penn State University, with a B.S. in Accounting and she currently resides in Pennsylvania. Profile
TWST: Lisa, can we start off with a historical overview of Princeton

Softech?

Ms. Cash: Sure. Very quickly. The company was founded in 1989. I'll give

kind of the equity transactions. The