Industry & Services >> CEO Interviews >> February 19, 2004
RONN D. TOROSSIAN is the Founder, President & CEO of 5W Public
Relations. Earlier, he held senior managerial positions with a number of
New York's top PR agencies. As a Vice President/Group Director for one
of The InterPublic Group's (IPG) largest PR agencies, Torossian was
responsible for significant client growth and successful client
programs. Ronn has worked extensively internationally. He has close
working relationships with members of the media, leading international
and U.S. politicians and executives in the business community. His
client experience includes extensive work with Fortune 1000 companies,
government agencies and media outlets. He has directed major public
relations programs for Bad Boy Worldwide Entertainment Group, Clinique,
Fox News Channel, Yankelovich Partners, Marriott Hotels, Tzell Travel,
the Government of Israel, and a wide variety of others. With extensive
communications experience in corporate communications, public affairs
and crisis communications, Torossian has been quoted extensively by the
media, including by CNN, Fox News Channel, MSNBC, ABC, NBC, The New York
Times, The Washington Post and others, and has contributed letters to
The New York Times, San Francisco Chronicle, Chicago Tribune,
International Herald Tribune and others. A board member of numerous
nonprofit organizations, Torossian resides on the Upper West Side of
Manhattan. Profile
TWST: Could we start with a quick overview of 5WPR?Mr. Torossian: We are the fastest growing public relations firm in New
York, with capabilities ranging from corporate and crisis to fashion