Industry & Services >> CEO Interviews >> February 19, 2004

RONN TOROSSIAN – 5W PUBLIC RELATIONS

RONN D. TOROSSIAN is the Founder, President & CEO of 5W Public Relations. Earlier, he held senior managerial positions with a number of New York's top PR agencies. As a Vice President/Group Director for one of The InterPublic Group's (IPG) largest PR agencies, Torossian was responsible for significant client growth and successful client programs. Ronn has worked extensively internationally. He has close working relationships with members of the media, leading international and U.S. politicians and executives in the business community. His client experience includes extensive work with Fortune 1000 companies, government agencies and media outlets. He has directed major public relations programs for Bad Boy Worldwide Entertainment Group, Clinique, Fox News Channel, Yankelovich Partners, Marriott Hotels, Tzell Travel, the Government of Israel, and a wide variety of others. With extensive communications experience in corporate communications, public affairs and crisis communications, Torossian has been quoted extensively by the media, including by CNN, Fox News Channel, MSNBC, ABC, NBC, The New York Times, The Washington Post and others, and has contributed letters to The New York Times, San Francisco Chronicle, Chicago Tribune, International Herald Tribune and others. A board member of numerous nonprofit organizations, Torossian resides on the Upper West Side of Manhattan. Profile
TWST: Could we start with a quick overview of 5WPR?

Mr. Torossian: We are the fastest growing public relations firm in New

York, with capabilities ranging from corporate and crisis to fashion