Industry & Services >> CEO Interviews >> December 1, 1998
STEVEN S. PRICE was recently appointed President and Chief Executive
Officer of Irvine, California-based Alyn Corporation, a metal matrix
technological company and producer of high performance Boralyn and other
proprietary advanced metal matrix composite materials. Mr. Price, who
has over 20 years of management and marketing experience, is dedicated
to aggressive marketing driven growth strategies and will leverage his
extensive experience to accelerate Alyn Corporation's growth. Alyn
Corporation's commitment to success is demonstrated by its willingness
to put in place the best talent available to move the company forward.
Prior to joining Alyn Corporation, Mr. Price was President of
AlliedSignal's automotive aftermarket business, a $1 billion supplier of
such well known brands a Fram oil filters, Autolite spark plugs, Bendix
brakes, and Prestone products in the North American market. During his
tenure at AlliedSignal, he was responsible for restructuring the
business, leading the strategic acquisition of the $300 million Prestone
Products Corporation, the development of an innovative outsourcing of
its distribution function, and creating and implementing an aggressive
new product program projected to generate significant sales increases
well into the next century. Mr. Price also served as general manager of
NIBCO, Inc.'s residential division where he managed all operations of
the company, including sales, marketing, finance, manufacturing, and
customer service. NIBCO is the leading copper, cast and plastic plumbing
fitting manufacturer in the U.S. In addition, he held various marketing
and brand management positions with Black & Decker and the Procter &
Gamble Company. While serving as Vice President of marketing for
Kwikset, Black & Decker's security hardware division, Mr. Price created
a customer focused culture, introduced new products, expanded
distribution channels, and developed a joint venture partnership with an
Italian manufacturer of premium products to broaden the company's line
of products. Mr. Price earned a Bachelor of Arts degree in Economics
from Brown University. He lives with his wife and two children in Laguna
Niguel, California. Profile
Mr. Price: Alyn Corporation is a new business. It was founded in 1991
and went public in 1996. It was started by Robin
